Disney+ is changing how you watch your favorite characters. During CES 2026, the company announced a new vertical video feed. This short-form feature will arrive on the mobile app later this year. Disney wants to turn its streaming service into a daily habit for all users.
The “Verts” Experience
This update builds on the “Verts” technology from ESPN. Disney launched that successful platform in late 2025. The new feed offers a swipeable experience similar to TikTok or Instagram. It allows users to scroll through quick clips without starting a full movie. This mobile-first approach targets fans who want “snackable” entertainment.
The feed will feature more than just movie trailers. Disney plans to include original short-form programming. You will also see iconic scenes from Marvel and Star Wars. These clips will appear in a native 9:16 vertical aspect ratio for mobile screens. This ensures the best viewing experience on your phone.
AI and Real-Time Content
Disney’s partnership with OpenAI will play a major role in this feed. Fans can expect high-quality AI-generated videos featuring popular characters. The feed will also integrate real-time updates from ABC News and ESPN. This creates a more dynamic experience for all subscribers.
This move specifically targets younger viewers. Gen Z and Gen Alpha often prefer quick content on their phones. Long-form movies are great for the living room, but the feed keeps people engaged on the go. Algorithms will personalize the content based on your specific interests.
The Future of Disney+
This rollout happens alongside the full integration of Hulu. Disney is creating a singular “everything app” for entertainment. While some critics call this “TikTok-ification,” Disney sees it as essential. It ensures the platform stays relevant in a competitive digital landscape. The new feed represents a bold shift for the streaming giant.
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