An iconic piece of Pixar animation history is officially crossing over into the real world this summer. Specifically, Papa Johns has announced a massive global marketing partnership with Disney and Pixar to bring the legendary fictional restaurant, Pizza Planet, to life. This highly anticipated campaign directly celebrates the upcoming theatrical release of Toy Story 5, which lands in theaters on June 19, 2026. Consequently, fans who have spent decades dreaming of visiting the film’s famous sci-fi pizzeria will finally get their chance through physical brand activations.
Throughout June, the company will launch four temporary “Papa Johns Pizza Planet” pop-up experiences in major international cities, including London, Seoul, Madrid, and Los Angeles. The highly anticipated domestic destination will touch down on Melrose Avenue in California on June 12, requiring timed-entry tickets that drop on Friday, May 29. Designed as retro-inspired pizza arcades, these heavily themed spaces fully transport guests into the movie universe. Furthermore, visitors can explore custom sci-fi decor, play classic arcade games, spot movie Easter eggs, and win exclusive giveaways from brands like adidas and Belkin.
Limited Time Toy Story Menu Rolls Out Globally
Fortunately, fans who cannot visit a physical pop-up can still experience the magic at standard restaurants. Papa Johns has launched a limited-edition Toy Story 5 menu across 43 global markets, running through July 19, 2026. This special lineup features uniquely named personal pizzas served inside collectible character packaging featuring Woody, Buzz Lightyear, and Jessie. For example, customers can choose between the Space Ranger Roni, the Sheriff’s Roundup, or the Reach for the Pie pizza. Additionally, domestic orders come paired with a location-specific “Rootin’ Tootin’ Ranch” dipping sauce.
Interactive Mobile App Game Rewards Loyalty Members
Beyond the physical storefronts, the marketing push includes a major digital expansion inside the official smartphone app. Starting June 1, 2026, Papa Johns will introduce its first-ever mobile in-app game titled “Operation Pizza”. This interactive experience is available exclusively to Papa Rewards loyalty members in the United States for a limited one-month run. By playing along with the movie-themed digital challenges, members can unlock special account perks and pizza rewards. Therefore, the brand is successfully blending physical dining experiences with direct digital fan engagement.
Ultimately, this immersive campaign builds immense hype for the tech-centric storyline of the upcoming animated film. In Toy Story 5, the beloved core group of traditional toys faces a modern dilemma when “Toy meets Tech”. Specifically, Woody, Buzz, and Jessie see their roles challenged when they meet Lilypad, a brand-new tablet device with disruptive ideas about play. In the meantime, fans can grab a slice of nostalgia by visiting a local restaurant or securing a ticket to an arcade pop-up.
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